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As Seen In

What many people believe to be the cleanest label in the protein bar category. With ingredients like cordyceps, reishi & MCT Oil, you may be able to eat your way to a happy headspace.

The Hype Magazine

While a lot of protein bars can be packed w. sugar, this is loaded w. energizing adaptogens instead. These bars are powered by maca and cordyceps mushroom for natural oomph.

Thrillist

Their bars offer the health benefits of various superfoods like mushrooms, pumpkin seeds & dark chocolate – ideal for healthy and tasty refreshment during your afternoon slump.

Entrepreneur

B.T.R.® BARS: the 1st protein bars with a purpose™

  • superfoods & adaptogens
  • powered by plants, plant-based, vegan food
  • gluten-free, dairy-free, soy-free, whey-free
  • keto, paleo, non-gmo
  • no sugar alcohols, no stevia
  • registered dietitian approved

from the experts:

REBECCA HENSON, RD

"I am obsessed. Seriously LOVE it. Love that it's vegan protein. Love the adaptogens. LOVE!"

HUMA NAZ, RD

"This bar is the best of both worlds - delicious and nutritious! Literally tastes like cinnamon rolls and snickerdoodles. It’s now one of my favorite grab-and-go snack to fuel my busy days!"

HOLLY PELTON

"This is my ideal nutritional label (and I'm not just saying that!) I always look for a snack higher in protein with some fat, but low in sugar. THIS is just that."

We See YOU.

On the move. Doing it ALL.

Isn't it time you had a snack that did it all too? 

Meet the first Protein Bar with a Purpose™ designed to satisfy your every craving from AM to PM. Make mindless snacking a thing of the past.

Want in? #BTRtogether

ON A MISSION to End Mindless Snacking: A Bar with Real Benefits

OUR PURPOSE
HEALTHY MOM

Beyond the Bar: "BOLD, TENACIOUS & RESILIENT"

OUR STORY

SNACK ON PURPOSE: B.T.R. Recipes

Homemade No-Bake Cinnamon Rolls

Nothing beats the smell of freshly baked cinnamon buns straight out of the oven. Except...these no-bake, gluten-free cinnamon rolls. Low-sugar, easy to make, and no messy clean-up!

GET THE RECIPE

B.T.R.® Bar Ice Cream Sammie

The perfect snack to keep you cool and satisfied during the summer months! A scoop of dairy-free ice cream between two B.T.R.® Bars really hits the spot!

ICE CREAM SAMMIE, PLEASE!

Chocolate Covered Peanut Butter BLISS Bites

Peanut Butter and chocolate: the ultimate power couple, the dynamic duo! These BLISS Bites are boosted with reishi mushroom, pumpkin seed protein & cacao - absolute next level!

SAY YES TO BLISS

PLUS, GET FREE SHIPPING ANYWHERE IN THE U.S.! 📬