Dark Chocolate Brownie is almost SOLD OUT! Build Your Own Box to grab our last few!

As Seen In

What many people believe to be the cleanest label in the protein bar category. With ingredients like cordyceps, reishi & MCT Oil, you may be able to eat your way to a happy headspace.

The Hype Magazine

B.T.R. Bars are the adaptogen-packed protein bars you need to try. B.T.R. Bars are changing the way people enjoy protein.

Spoon University

If you're vegan, keto, or gluten-free, you can enjoy these and also get the functional benefits.

Food Business News

protein bars with a purpose™

  • superfoods & adaptogens
  • powered by plants, plant-based, vegan food
  • gluten-free, dairy-free, soy-free, whey-free
  • keto, paleo, non-gmo
  • no sugar alcohols, no stevia
  • registered dietitian approved

from the experts:

REBECCA HENSON, RD

"I am obsessed. Seriously LOVE it. Love that it's vegan protein. Love the adaptogens. LOVE!"

HUMA NAZ, RD

"This bar is the best of both worlds - delicious and nutritious! Literally tastes like cinnamon rolls and snickerdoodles. It’s now one of my favorite grab-and-go snack to fuel my busy days!"

HOLLY PELTON, #RD2BE

"This is my ideal nutritional label (and I'm not just saying that!) I always look for a snack higher in protein with some fat, but low in sugar. THIS is just that."

We See YOU.

On the move. Doing it ALL.

Isn't it time you had a snack that did it all too? 

Meet the first Protein Bar with a Purpose™ designed to satisfy your every craving from AM to PM. Make mindless snacking a thing of the past.

Want in? #BTRtogether

ON A MISSION to End Mindless Snacking: A Bar with Real Benefits

OUR PURPOSE
HEALTHY MOM

Beyond the Bar: "BOLD, TENACIOUS & RESILIENT"

OUR STORY

SNACK LIKE YOU MEAN IT: B.T.R. Recipes

No-Bake Peppermint Brownie Bites

Elevate holiday snacktime with these delicious, superfood-boosted no-bake brownie bites. Quick & easy to make and perfect for the mint chocolate chip lover in your family.

GET THE RECIPE

Homemade No-Bake Cinnamon Rolls

Nothing beats the smell of freshly baked cinnamon buns straight out of the oven. Except...these no-bake, gluten-free cinnamon rolls. Low-sugar, easy to make, and no messy clean-up!

GET THE RECIPE

Gluten-Free Mini Apple Pie Tarts

Did you know that you can bake our Cinnamon Cookie Dough Bars into a delicious pie crust? Perfect for the holidays and tastes just like Grandma's apple pie.

GET THE RECIPE