Black Friday Starts NOW! Up to 25% Off Site-Wide + Free Shipping

protein bars with a purpose™

  • superfoods & adaptogens
  • powered by plants, plant-based, vegan food
  • gluten-free, dairy-free, soy-free, whey-free
  • keto, paleo, non-gmo
  • no sugar alcohols, no stevia
  • registered dietitian approved

from the experts:

REBECCA HENSON, RD

"I am obsessed. Seriously LOVE it. Love that it's vegan protein. Love the adaptogens. LOVE!"

HUMA NAZ, RD

"This bar is the best of both worlds - delicious and nutritious! Literally tastes like cinnamon rolls and snickerdoodles. It’s now one of my favorite grab-and-go snack to fuel my busy days!"

HOLLY PELTON, #RD2BE

"This is my ideal nutritional label (and I'm not just saying that!) I always look for a snack higher in protein with some fat, but low in sugar. THIS is just that."

We See YOU.

On the move. Doing it ALL.

Isn't it time you had a snack that did it all too? 

Meet the first Protein Bar with a Purpose™ designed to satisfy your every craving from AM to PM. Make mindless snacking a thing of the past.

Want in? #BTRtogether

ON A MISSION to End Mindless Snacking: A Bar with Real Benefits

OUR PURPOSE
HEALTHY MOM

Beyond the Bar: "BOLD, TENACIOUS & RESILIENT"

OUR STORY

SNACK LIKE YOU MEAN IT: B.T.R. Recipes

No-Bake Peppermint Brownie Bites

Elevate holiday snacktime with these delicious, superfood-boosted no-bake brownie bites. Quick & easy to make and perfect for the mint chocolate chip lover in your family.

GET THE RECIPE

Homemade No-Bake Cinnamon Rolls

Nothing beats the smell of freshly baked cinnamon buns straight out of the oven. Except...these no-bake, gluten-free cinnamon rolls. Low-sugar, easy to make, and no messy clean-up!

GET THE RECIPE

Gluten-Free Mini Apple Pie Tarts

Did you know that you can bake our Cinnamon Cookie Dough Bars into a delicious pie crust? Perfect for the holidays and tastes just like Grandma's apple pie.

GET THE RECIPE