dark chocolate brownie recharge bar

THE PROTEIN BAR
OF YOUR DREAMS

NO added sugar. NO sugar alcohols. NO "natural flavors". Seriously CLEAN ingredients.

TAKING THE NATION BY STORM

What many people believe to be the cleanest label in the protein bar category.

The Hype Magazine

A lot of bars are packed w. sugar, THESE are loaded w. energizing adaptogens instead.

Thrillist

Ideal for a healthy & tasty refreshment during your afternoon slump.

Entrepreneur

OUR PROMISE

functional ingredients
no added sugar protein bars
VEGAN & GLUTEN-FREE & 100% PLANT-BASED
NON GMO
500+ ⭐️⭐️⭐️⭐️⭐️ reviews

SNACK LIKE THE EXPERTS 💯

Rebecca Henson, Registered Dietitian

"I'm obsessed! Love the vegan protein. Love the adaptogens. My fave is Dark Chocolate Brownie."

TRY recharge
Huma Naz, Registered Dietitian

"This bar is the best of both worlds. Delicious & nutritious! Literally tastes like cinnamon rolls & snickerdoodles. Cinnamon Cookie Dough ENERGY is the BEST!"

GET ENERGized
Rachelle Robinett, Clinical Herbalist

These bars are the real deal. They contain herbs that we LOVE. My fave is BLISS. It contains reishi mushroom, which is great for peace, mind & the immune system."

PEANUT BUTTER BLISS
0g added sugar, 150 calories, plant-based protein bars us vs. them

AS SEEN IN 📸

Free & fast shipping everywhere in the U.S. 📦

Because We See YOU.

On the move. Doing it all.

Isn't it time you had a snack that did it ALL too?

Try the 1st Protein Bar With a Purpose™ boosted with plant-based superfoods 🥬, adaptogens 🌱 & functional mushrooms 🍄 to help you eat your way to a happier, healthier headspace.

NO added sugar, seriously clean ingredients & tastes like cookie dough. The ultimate trifecta!

And bars are just the beginning...

Beyond the bar:
"be bold, tenacious & resilient."

Over 5 years ago, my parents were diagnosed with rare forms of cancer. I started B.T.R. NATION as a tribute to them. I was appalled by the sugar-laden snacks served in hospital cafeterias and vending machines, so I took to the kitchen to create something better. That's how B.T.R. NATION was born: as a simple idea in a hospital cafeteria.

A BAR WITH BENEFITS
On a mission to end mindless snacking

Most protein bars & snacks are filled with everything but the kitchen sink. With us, you can count on only the ingredients you need, none that you don't.

We're obsessed (dare I say, perfectionists) with only using the best, real food ingredients that check all the right boxes. Registered Dietitian & Doctor-Approved so you can feel extra good about every delicious bite.