Empowering You to Be BOLD, TENACIOUS & RESILIENT.
My parents’ personal mantra was “Be BOLD, TENACIOUS & RESILIENT” otherwise known as B.T.R in our house. When I was a little girl, I’d open my neatly packed school lunch to find post-it notes that read: “Dare to dream. Make it happen. You got this. Show the world you’re BOLD, TENACIOUS & RESILIENT.” Love, Mom & Dad. My parents were chock full of these motivational quotes. And they shared them with the world.
B.T.R. NATION is a tribute to the two most generous & empowering people I’ve ever known - my parents. Five years ago, our lives changed. My parents were diagnosed with rare forms of cancer. As their primary caretaker, working full-time, I was constantly on-the-move, multi-tasking, juggling it all. Or at least attempting to. My own nutrition began to suffer. I’ve always been a “serial snacker.” But now I was inhaling so-called “better-for-you” protein bars, high in sugar, with ingredients I could barely pronounce from hospital vending machines and cafeterias.. With a background in food science & nutrition, I craved something that not only had a clean ingredient profile, but also served a purpose - something that could boost my energy, recharge my brain, or lower my stress levels. Even while battling cancer, my parents believed in me and my passion. They loved the idea. So I got to work crafting the first Protein Bar With a Purpose™. That’s how it all began. Standing in front of a hospital vending machine.
I’m excited to introduce B.T.R. NATION: the first Protein Bar with a Purpose™. From our packaging to our recipes to our swag - our ultimate goal is to empower you to be BOLD, TENACIOUS & RESILIENT. And that starts with a snack you can feel good about eating every day. And protein bars are just the beginning. We're reimagining the modern vending machine. Because on-the-go shouldn't mean junk by default. So we're taking the junk out of junk food and making ACTUALLY good-for-you snacks your body, mind & tastebuds will crave.
Because we see YOU. On the move. Doing it all. You deserve a snack that does it all too. Welcome to the B.T.R. NATION!