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OUR PURPOSE

woman eating protein bar

ON A MISSION...

I think it's about time we expect more from what we eat, especially our snacks. Snacks get a bad reputation. High in sugar, ingredients you can't pronounce, ultra processed. But what if you had a snack that checks all the right boxes? A snack with a purpose. Because when we snack mindfully, when we honor our bodies, our hunger, our snackiness, we transform our mindset. That's why I'm on a mission to end MINDLESS snacking for good and give new meaning to snack time.

OUR 3 CORE VALUES:

the future of snacking is functional, functional foods

 

You do it all. Isn't it time you had a snack that did it ALL too? We're tired of protein bars being pigeon holed as a snack of sheer convenience. So we raised the bar. We crafted the first Protein Bar with a Purpose™. Each B.T.R. Bar has 7+ key functional superfoods & adaptogens in every bite so you can snack BTR, feel BTR, and be your BEST self. Registered Dietitian approved so you can feel extra good about every delicious bite. The future of snacking is functional. Join the movement. 

better for you ingredients superfoods and adaptogens

There's a surge of "better-for-you" brands hitting the shelves. But why eat "better-for-you" snacks when you can nosh on snacks with the BEST-FOR-YOU ingredients. We're committed to only sourcing the highest quality, cleanest, best ingredients on the planet. Each B.T.R. Bar contains only the ingredients you need, none that you don't. Ingredients that serve a purpose, not just a "filler."  And guess what? We walk the walk, instead of talking the talk.

We say NO to:

  • GLUTEN, DAIRY, SOY & WHEY
  • ADDED SUGAR
  • CORN & RICE (no brown rice syrup here)
  • GMOs
  • FLAVORS (not even so-called "natural flavors" here)
  • SUGAR ALCOHOLS
  • STEVIA
  • GUMS & EMULSIFIERS (no lecithin here)
  • INGREDIENTS YOU CAN'T PRONOUNCE, PERIOD.

mission-driven, empowering you to be bold, tenacious, and resilient

As a women-owned business with the vision of empowering others to be BOLD, TENACIOUS & RESILIENT, we've made it our priority to create a platform for women to support, connect with, and inspire other women. When women support each other, when women fix each others’ crowns, that's when the magic happens.  

That’s why we’ve created the #BTRtogether Scholarship which donates a portion of proceeds to organizations that empower young women to discover their dreams and learn valuable entrepreneurial skills to be BOLD, TENACIOUS & RESILIENT. 

In 2020, we’ll be donating to Girls Who Code, an organization that is out to change the face of tech by building a sisterhood of girls who can explore coding in a fun & friendly environment. Because we’re always #BTRtogether.

 

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Join the best-for-you snacking movement, one protein bar at a time. Shop Our Collection